ANALYSIS OF THE SALES POTENTIAL OF BUMDES PRODUCTS USING THE K-MEANS CLUSTERING ALGORITHM
Keywords:
Business Intelligence, BUMDes, K-Means ClusteringAbstract
This research aims to measure the strategy and potential of Village-Owned Enterprises (BUMDes) in Tandam Hulu II Village using Business Intelligence (BI) Tools supported by the K-Means Clustering method. BI Tools is used to analyze the performance and potential of BUMDes, while K-Means Clustering groups community data based on economic, social, and demographic characteristics. The results of the study show that BI Tools helps BUMDes accurately map the economic potential of villages and develop appropriate development strategies. Clustering analysis allows the identification of community groups with similar characteristics, so that BUMDes programs can be tailored to the specific needs of each cluster. This implementation also improves operational efficiency by focusing resources on high-potential sectors. In conclusion, the implementation of BI Tools and K-Means Clustering supports data-based decision-making in BUMDes, maximizes the economic potential of villages, and encourages sustainable economic growth.
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