Implementation of the Membership Method in Developing a Digital Marketing Website for Secanggan Village Sea Products

Sri Wahyuni; Ahmad Akbar; Abdul Khaliq; Aulia Akbar; Tri Agus Setiawan

doi:10.61306/ijecom.v2i2.29

Authors

Sri Wahyuni Universitas Pembangunan Panca Budi
Ahmad Akbar Universitas Pembangunan Panca Budi
Abdul Khaliq Universitas Pembangunan Panca Budi
Aulia Akbar Universitas Pembangunan Panca Budi
Tri Agus Setiawan STIKOM Cipta Karya Informatika

DOI:

https://doi.org/10.61306/ijecom.v2i2.29

Keywords:

Agile Scrum, Digital Marketing, Secanggang Village, Website Development

Abstract

The problem that occurs for fishermen is that it is difficult to reach a wide range of purchases, and then the price of fish becomes very cheap when the fish catch is large and becomes expensive when the fish catch is small. This can be overcome by processing it so that it has a higher selling value and is more durable. If the fish has been processed to make it more durable, a digital marketing promotion website is needed. A digital promotional website can increase the income of Secanggang Village BUMDES through the use of digital technology to connect marine products with a wider market. The research method used is waterfall with the PHP programming language and MySQL database. The application includes literature studies to understand the concepts of digital marketing, e-commerce, and the benefits of promotional websites in developing local businesses. Digital marketing promotional websites are built with features that support e-commerce activities, such as product catalogs, ordering features, and online payments. During the development process, testing and evaluation were carried out to ensure the functionality and responsiveness of the website and to collect input from potential buyers and BUMDES regarding the user experience. The digital marketing promotional website creates new business opportunities for BUMDES in Secanggang Village, increases sales turnover of marine products, opens wider market access, and empowers the local economy in a sustainable manner.

References

S. Wahyuni, H. Hermansyah, and M. B. Yel, “Aplikasi Bank Sampah Berbasis Website Dalam Mewujudkan Desa Bebas Sampah,” in Prosiding Seminar Nasional Riset Information Science (SENARIS), 2022, vol. 4, no. 2, pp. 242–250.

V. M. M. Siregar, “PERANCANGAN WEBSITE SEBAGAI MEDIA PROMOSI DAN PENJUALAN PRODUK,” TAM ( Technol. Accept. Model., vol. 9, no. 1, pp. 15–21, 2018.

A. Srivastava, “SCRUM Model for Agile Methodology,” pp. 864–869, 2017. DOI: https://doi.org/10.1109/CCAA.2017.8229928

S. Wahyuni, D. J. Sari, H. Hernawaty, and N. Afifah, “Inovasi Penjualan Ternak Sapi dan Kambing Berbasis Website Menggunakan Metode Agile Scrumban,” Brahmana J. Penerapan Kecerdasan Buatan, vol. 4, no. 1A, pp. 93–99, 2022.

M. A. Firdaus, “IMPLEMENTASI KERANGKA KERJA SCRUM SISTEM INFORMASI,” pp. 283–288, 2017.

E. Weflen, C. A. Mackenzie, and I. V Rivero, “An influence diagram approach to automating lead time estimation in Agile Kanban project management,” Expert Syst. Appl., vol. 187, no. September 2021, p. 115866, 2022. DOI: https://doi.org/10.1016/j.eswa.2021.115866

I. Journal and C. Science, “EXTREME PROGRAMMING VS SCRUM: A COMPARISON OF AGILE MODELS,” vol. 2, no. 2, pp. 80–96, 2022. DOI: https://doi.org/10.54489/ijtim.v2i2.77

A. D. Riyanto, “PEMBUATAN WEBSITE SEBAGAI MEDIA PROMOSI YANG TERPERCAYA,” in Seminar Nasional Informatika (samnasIF), 2015, vol. 2015, no. November, pp. 28–35.

A. Akbar, I. Sulistianingsih, H. Kurniawan, and R. D. Putri, “Rancangan Sistem Pencatatan Digital Sensus Penduduk (Sensudes) Berbasis Web di Desa Kota Pari,” Brahmana J. Penerapan Kecerdasan Buatan, vol. 4, no. 1A, pp. 23–27, 2022.

A. Khaliq and S. N. Sari, “PEMANFAATAN KERANGKA KERJA INVESTIGASI FORENSIK JARINGAN UNTUK IDENTIFIKASI SERANGAN JARINGAN MENGGUNAKAN SISTEM DETEKSI INTRUSI (IDS),” J. Nas. Teknol. Komput., vol. 2, no. 3, pp. 150–158, 2022. DOI: https://doi.org/10.61306/jnastek.v2i3.52

S. Wahyuni, D. J. Sari, H. Hernawaty, and N. Afifah, “Implementation of the Ternakloka Application membership method in increasing livestock sales in Kota Pari Village,” in International Conference on Sciences Development and Technology, 2022, vol. 2, no. 1, pp. 197–202.

A. Sansprayada et al., “IMPLEMENTASI APLIKASI BANK SAMPAH BERBASIS ANDROID STUDI KASUS PERUMAHAN VILA DAGO TANGERANG SELATAN,” J. Inov. Inform. Univ. Pradita, vol. V, no. 1, pp. 24–34, 2020. DOI: https://doi.org/10.51170/jii.v5i1.30

S. Wahyuni and B. Mesra, “Mozaik BUMDES Waste Bank Application Development Using Android-Based GPS,” J. Mantik, vol. 6, no. 3, pp. 2781–2788, 2022.

M. S. Azis and L. Hakim, “Perancangan Aplikasi Berbasis Desktop Dengan Microsoft Visual Basic (Studi Kasus: Aplikasi Absensi Anak Magang 1.0),” J. Responsif Ris. Sains Dan Inform., vol. 2, no. 1, pp. 44–52, 2020. DOI: https://doi.org/10.51977/jti.v2i1.170

F. Wadly and W. Fitriani, “Perancangan Jalur FTTH (Fiber to the Home) di Desa Kota Pari Menggunakan Applikasi SmallWord,” Resolusi Rekayasa Tek. Inform. dan Inf., vol. 3, no. 4, pp. 296–302, 2023.

A. Lubis, E. B. Nababan, and S. Wahyuni, “PENINGKATAN SDM PROMOSI DINAS PARIWISATA SAMOSIR MELALUI PELATIHAN WEBSITE MENGGUNAKAN CMS WORDPRESS,” JMM (Jurnal Masy. Mandiri), vol. 6, no. 6, pp. 4576–4586, 2022. DOI: https://doi.org/10.31764/jmm.v6i6.10932

D. J. S. Siregar, H. M. Z. N. Amrul, and Warisman, “PEMANFAATAN LIMBAH ORGANIK DAN LIMBAH PETERNAKAN DESA CINTADAME KECAMATAN SIMANINDO KABUPATEN SAMOSIR,” J. Anim. Sci. Agron. Panca Budi, vol. 3, pp. 14–20, 2018.

L. Afuan, Nofiyati, and N. Umayah, “Rancang Bangun Sistem Informasi Bank Sampah di Desa Paguyangan,” Edumatic J. Pendidik. Inform., vol. 5, no. 1, pp. 21–30, 2021. DOI: https://doi.org/10.29408/edumatic.v5i1.3171

E. Hariyanto and S. Wahyuni, “Sosialisasi Dan Pelatihan Penggunaan Internet Sehat Bagi Anggota Badan Usaha Milik Desa ( Bumdes ) Mozaik Desa Pematang Serai,” J. ABDIMAS BSI, vol. 3, no. 2, pp. 253–259, 2020. DOI: https://doi.org/10.31294/jabdimas.v3i2.8449

S. Wahyuni et al., “OPTIMALISASI APLIKASI MEDIA SOSIAL DALAM MENDUKUNG PENDAHULUAN Desa Petang Serai adalah salah satu Desa yang terdapat di Tanjung Pura . Mayoritas mata pencarian penduduknya adalah bertani , peternak ikan lele , jangkrik . Desa Pematang Serai memiliki Bumd,” vol. 3, no. 2, pp. 129–134, 2020. DOI: https://doi.org/10.33330/jurdimas.v3i2.582

S. Wahyuni, S. Batubara, and O. Mendalin, “TRANSFORMASI PROMOSI DIGITAL OBJEK PARIWISATA DIKABUPATEN: PKM,” J. Abdimas HAWARI J. Pengabdi. Kpd. Masy., vol. 1, no. 1, pp. 26–33, 2021.