Analysis of the Impact of Social Media on Social Interaction in the Digital Era Based on Big Data Analytics

Abstract

Social media has become an integral part of people's daily lives in the digital era. This research aims to examine the impact of social media on social interaction in the context of the digital era using a big data analytical approach. The method used in this research involves analyzing big data obtained from major social media platforms. This data is then analyzed using big data analytical techniques such as sentiment analysis, social networks, and predictive modeling to understand the patterns of social interactions that occur. The findings from this research reveal that social media has a significant impact on social interactions in the digital era. Sentiment analysis shows large variations in user responses to social media content, which influences the dynamics of interactions between individuals.