Exploring the Role of Social Media in Improving the Efficiency of Big Data-Based Computer Systems

Abstract

In the last ten years, we have witnessed the phenomenon of data explosion affecting various fields. This phenomenon is characterized by the emergence of data that is high in volume, high in variety, growing rapidly (high velocity), but also contains data that lacks quality (veracity). Data with such characteristics is referred to as Big Data. The main sources of Big Data include social media (such as Facebook, Instagram, Twitter, and WhatsApp), the Internet of Things (IoT), and Internet-based corporate applications. Big Data is rich with information that can be extracted from social media. This information includes a person's views and lifestyle, preferences for products/services through search engines, as well as information on purchase transactions in online marketplaces. This data has become a new commodity and has spawned lucrative industries, including companies such as Alphabet (Google's parent), Amazon, Apple, Facebook, and Microsoft