The Use of Affiliate Media Marketing Platforms in the Development of Millennial Generation Businesses in the Digital Age

Abstract

The development of technology, especially communication and information technology, gives impetus to the media to change its business strategy. Many businesses continue to use social media as a channel to advertise their products and services and build relationships with their target consumers on social media platforms. Social media has changed the mindset of millennials and needs to be monitored to give millennials the right direction on its usefulness. Social media users, which almost all residents use, become an alternative communication medium for marketing or promoting interesting products offered, in addition to low cost, the influence of social media coverage is very broad.   Affiliate marketing is the practice of promoting other people's goods. If they successfully sell the item, they will get a commission from the product owner.